Your storefronts, stock, contacts and invoicing connected by a single tool, built around the way you actually work. One unified view of the whole business, zero re-keying, shared logistics.
The team runs the whole business from a single tool, without juggling multiple interfaces.
An order entered once flows automatically through to the invoice and the shipment.
The CRM fits the way you actually work — it's not a generic product forced to adapt.
Sales, stock, contacts, invoicing: four pillars in one tool, designed for your business.
Consumers and professionals, each with their own journey — but the same catalogue, the same stock and the same CRM behind the scenes.
Both sites are delivered search-optimised (clean structure, performance, mobile-first, meta & share cards) and ready for social media.
The challenge doesn't stop at the website. The fulfilment process is rethought to speed up the pace and secure every step.
Order
Order received on one of the two sites.
CRM integration
Automatic integration into the CRM, customer profile identified.
Consolidated stock
Real-time check of consolidated stock.
Picking
Picking slip issued, scan of the picked item for validation.
Shipping
Delivery note and invoice generated, carrier chosen by weight and destination.
Dispatch
Sent to the customer via their channel (B2C, B2B).
Archiving
Full digital archiving, zero paper.
The operator scans the code of each picked item. The CRM instantly checks that the right reference matches the picking slip. If there's an error, an instant alert fires. The result: no more picking errors, full traceability, a noticeably faster pace.
Some products are bundles made up of several parts. The system handles them on two levels: shown as a single product on the customer side, managed as components on the stock side. The individual parts from these bundles remain sellable on their own.
Beyond the sites and the CRM, we set up the complete ecosystem everything relies on — interconnected and operational from day one.
Domain names registered and configured, professional mailboxes, DNS, anti-spam and signatures.
Secure hosting, a shared workspace, access-rights management and action logging.
Setup of everyday tools: email, shared storage, editing, payment and carrier integrations.
SSL certificates, verified daily backups, logging, strict access. GDPR compliance (cookies, legal notices, terms).
Confirmations, invoices, tracking notifications, reminders. Optimised deliverability and templates in your brand.
The connections between sites, CRM and third-party tools are established, tested and documented. Nothing is left manual where automation makes sense.
The business keeps running while the new system is built in parallel. The go-live is orchestrated to guarantee continuity — and preserve your SEO equity.
The system is built, tested and validated with no impact on the business. The catalogue is migrated, cleaned and enriched. Teams start training before go-live.
// Current site liveThe new system is opened to traffic. 301 redirects are activated from the old URLs, preserving SEO. Active monitoring, immediate fixes.
// Gradual rolloutOnce stability is confirmed, the old site is cleanly retired. Redirects are kept permanently. The team is fully autonomous.
// StabilisationMigrated and cleaned data: deduplicated catalogue, customer base and history, current pricing, stock locations, open orders. Prior clean-up included, with a migration log and an acceptance report at go-live.
For a trader running two sales channels (consumer and professional), we unified everything behind a custom CRM: shared catalogue, consolidated stock, centralised contacts, automated invoicing and scan-validated order picking. The goal: absorb seasonal peaks without overload, with the same headcount.
CRM administration, picking and scanning, invoicing, customer relations — on real cases, hands-on with the tool.
Common procedures, edge cases, resolving simple incidents — a living document, kept up to date.
Monitoring of the sites and the CRM, watching the connections, security updates, verified backups and responsive support. Terms defined per quote.
Every system is scoped and quoted to fit your business. Let's talk about how you work and see what a custom CRM can change.